{"id":972525,"date":"2026-09-24T13:41:42","date_gmt":"2026-09-24T13:41:42","guid":{"rendered":"https:\/\/doll.shop\/?page_id=972525"},"modified":"2026-10-02T04:58:57","modified_gmt":"2026-10-02T04:58:57","slug":"how-we-use-ai","status":"publish","type":"page","link":"https:\/\/doll.shop\/en\/knowledge-base\/how-we-use-ai\/","title":{"rendered":"How we use AI at Doll.shop"},"content":{"rendered":"<nav class=\"breadcrumb\">\n<ol>\n<li><a href=\"https:\/\/doll.shop\/en\/knowledge-base\/\">Knowledge base<\/a><\/li>\n<li aria-current=\"page\">How we use AI at Doll.shop<\/li>\n<\/ol>\n<\/nav>\n<div class=\"article\">\n<aside class=\"article__side\">\n<nav class=\"toc\" aria-label=\"In this article\">\n<h2>In this article<\/h2>\n<ol>\n<li><a href=\"#section-0\">Our product photographs are real<\/a><\/li>\n<li><a href=\"#section-1\">3D views are an AI-generated supplement<\/a><\/li>\n<li><a href=\"#section-2\">Translations for our European customers<\/a><\/li>\n<li><a href=\"#section-3\">Writing and code: checked by people<\/a><\/li>\n<li><a href=\"#section-4\">Illustrative images<\/a><\/li>\n<li><a href=\"#section-5\">AI chat, with a team member always available<\/a><\/li>\n<li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n<\/ol>\n<\/nav>\n<\/aside>\n<article class=\"article__main\">\n<header class=\"article__head\">\n<h1>How we use AI at Doll.shop<\/h1>\n<p class=\"article__lead\">Where AI does and does not play a part in our words, images, technology and chat. You should be able to trust what you see and read.<\/p>\n<p class=\"article__meta\"><a href=\"https:\/\/doll.shop\/en\/max-vogel\/\">Max Vogel<\/a> \u00b7 <time datetime=\"2026-10-02\">Updated on 02-10-2026<\/time> \u00b7 3 min read<\/p>\n<\/header>\n<div class=\"prose article__body\">\n<h2 id=\"section-0\">Our product photographs are real<\/h2>\n<p>The photographs on our product pages show the actual models we sell. We do not generate them with AI or use AI to make products look better than they are. Always base your purchase on the photographs and specifications of your chosen model.<\/p>\n<h2 id=\"section-1\">3D views are an AI-generated supplement<\/h2>\n<p>Some models have a separate interactive 3D view. We use AI to create these views to illustrate shape and proportions from different angles. Details can differ from the real product. The notice alongside the viewer explains this: a 3D view does not replace real product photographs.<\/p>\n<h2 id=\"section-2\">Translations for our European customers<\/h2>\n<p>Our headquarters are in the Netherlands, with an office in Germany and experts for several other countries. We do not have a native-speaking product specialist in every market. AI helps us translate consistently, but translation errors remain possible. Please tell us about unclear wording so we can check and correct it.<\/p>\n<h2 id=\"section-3\">Writing and code: checked by people<\/h2>\n<p>AI sometimes helps prepare a first draft of articles, other website content and code. Our own team reviews and corrects the result before publication. Product expertise and final responsibility remain ours. We do not publish unchecked AI-written content.<\/p>\n<h2 id=\"section-4\">Illustrative images<\/h2>\n<p>Decorative images and article featured images may be created with AI. They illustrate a subject, rather than prove what a product looks like. They never replace the genuine photographs used to assess a product.<\/p>\n<h2 id=\"section-5\">AI chat, with a team member always available<\/h2>\n<p>Since the end of September, an AI assistant has been answering the first questions in our chat. That way you get an instant answer to questions about models, shipping, payment and care. Would you rather chat with a real team member? You can do that at any time: in the chat, you switch straight to a colleague from our team.<\/p>\n<p>We train the AI chat every day based on the questions asked the day before. More than 95% of messages are already answered quickly and satisfactorily. You can rate every chat message; we use those ratings as input to keep improving the answers. Our goal is for 99% of messages to be answered satisfactorily by the end of this year.<\/p>\n<p>Our team members answer questions sent by email. Prices and stock come from our own records, not generated copy. Unsure about a detail in a translation or 3D view? Ask us before ordering.<\/p>\n<p><a class=\"btn btn--secondary\" href=\"https:\/\/doll.shop\/en\/contact\/\">Contact us<\/a><\/p>\n<\/div>\n<section class=\"article__faq\" id=\"faq\">\n<h2>Frequently asked questions<\/h2>\n<div class=\"faq\">\n<details>\n<summary>Are your product photos AI-generated?<\/summary>\n<div class=\"faq__a\">\n<p>The photographs on our product pages show the actual models we sell. We do not generate them with AI or use AI to make products look better than they are. Always base your purchase on the photographs and specifications of your chosen model.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Is a 3D view always exact?<\/summary>\n<div class=\"faq__a\">\n<p>Some models have a separate interactive 3D view. We use AI to create these views to illustrate shape and proportions from different angles. Details can differ from the real product. The notice alongside the viewer explains this: a 3D view does not replace real product photographs.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Why do you use AI for translations?<\/summary>\n<div class=\"faq__a\">\n<p>Our headquarters are in the Netherlands, with an office in Germany and experts for several other countries. We do not have a native-speaking product specialist in every market. AI helps us translate consistently, but translation errors remain possible. Please tell us about unclear wording so we can check and correct it.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Does AI write all your articles?<\/summary>\n<div class=\"faq__a\">\n<p>AI sometimes helps prepare a first draft of articles, other website content and code. Our own team reviews and corrects the result before publication. Product expertise and final responsibility remain ours. We do not publish unchecked AI-written content.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Am I chatting with AI?<\/summary>\n<div class=\"faq__a\">\n<p>Yes, since the end of September an AI assistant has been answering the first questions in the chat. You can switch to a chat with a real team member at any time. We train the assistant every day on the previous day&#8217;s questions: more than 95% of messages are already answered quickly and satisfactorily, and we aim to reach 99% by the end of this year.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<aside class=\"article-author\" data-author=\"max\"><span class=\"article-author__avatar\" aria-hidden=\"true\">MV<\/span><\/p>\n<div>\n<p class=\"article-author__name\"><a href=\"https:\/\/doll.shop\/en\/max-vogel\/\">Max Vogel<\/a><\/p>\n<p>Doll.shop<\/p>\n<\/div>\n<\/aside>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Doll.shop uses AI for translations, content, 3D views and chat. 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